A strategy that can't tell your team what to do differently on Monday is just a vision document with expensive production values. I build strategy that makes the right decisions easier — for everyone who wasn't in the room when it was written.
Strategy that survives
Monday morning.
HOW I WORK
THE METHOD
From people to growth
Simple on the surface, rigorous underneath — and built to leave your team stronger than I found it.
01
Understand people
Start with a customer truth: specific, observable, uncomfortable.
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02
Design the system
Build the brand and marketing system that connects them to you.
03
Build with AI
Embed AI-powered execution for speed, scale and quality.
04
Grow the team
Coach and level up your senior marketers so the capability scales.
05
Measure growth
Tie every move to a commercial outcome you can see.
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THE MINDSET
Stop creating ads, start creating worlds. Brands win when they build immersive experiences customers want to be part of — where the brand's story becomes part of the customer's story. The method behind the NYT best-seller.
It matters more now, not less. As AI floods the world with digital content and people live ever deeper in screens, the value of real, meaningful experiences goes up. We increasingly seek out moments that feel genuinely human — and those are exactly the immersive worlds Storyscaping helps brands build.
Storyscaping™
Use AI to do more. Use human judgment to decide what's worth doing.
THE AI EDGE
AI is extraordinary at scale — but strategy is judgment, not production. I bring both: AI-era execution speed, guided by 25 years of knowing what actually matters. In a world of infinite intelligence, taste is the edge.
Work-Life Balance Is Dead. Meet AI-Human Balance.
Three clean ways to work together
ENGAGEMENT MODELS
Project
Fixed scope, fixed fee, explicit deliverables. Clear from day one.
Fractional / Retainer
Ongoing senior leadership at a defined cadence and commitment.
Advisory Sprint
A focused, time-boxed burst to unlock a specific decision or plan.