Senior marketing leadership, three ways.

WHAT I DO

Every engagement ties to a commercial outcome. Here's how the work is packaged — pick the fit, or we'll figure it out together.

Brand & Go-to-Market Strategy

PILLAR ONE

Brand creation, architecture, positioning and go-to-market — grounded in a customer truth, not an internal identity exercise. Rooted in the Storyscaping method.

  • Brand strategy, architecture & positioning

  • Go-to-market & launch planning

  • Messaging & narrative systems

For: CEOs and founders defining — or looking to maximize the value of their brand(s).

A woman stands on a circular platform in a dark space, connected to a series of floating, illuminated displays with flowing, colorful light trails. The displays contain artistic objects and scenes, and sunlight streams in from a large opening in the background.

Marketing Transformation & AI

PILLAR TWO

Redesign the end-to-end marketing system and embed AI-powered ways of working — so the team moves faster and the spend works harder.

  • Operating model & system redesign

  • AI enablement & agentic workflows

  • Efficiency & marketing ROI

For: CEOs/COOs driving growth and change, and maximizing efficiency to improve ROI.

A woman standing in front of a futuristic, illuminated installation with multiple small glass enclosures housing miniature trees, interconnected by glowing lines and light trails, in a dark room with beam of light coming from an opening

PILLAR THREE

Senior CMO leadership on demand, reporting to the CEO or President — for companies that need the seniority without the full-time hire.

Fractional & Interim CMO

  • Interim / fractional CMO leadership

  • Team building & capability lift

  • Board & executive advisory

For: Founders & companies in transition, or looking to evaluate and evolve current capabilitie

A woman standing on a circular platform, with a glowing, multicolored, flowing line connecting her to three display panels featuring interior decor items, illuminated by a bright light on the horizon in a surreal, abstract setting.

Not sure which fits?

Most engagements start with a conversation about the outcome, then the right model becomes obvious.

Let's talk